მოსკოვი არაბთა გაერთიანებულ საემიროებთან ტურისტულ კავშირებს ამყარებს და 2030 წლისთვის ორმოცდაათი მილიონი ვიზიტორის მიღებას ისახავს მიზნად.

სამშაბათი, ივნისი 10, 2025

Moscow is making significant strides in positioning itself as a prime destination for tourists from the UAE. As part of an ambitious goal to attract over 50 million visitors annually by 2030, Moscow has prioritized strengthening its tourism ties with the UAE, a key market in the Middle East. This collaboration is poised to enhance cultural, economic, and tourism exchanges, paving the way for greater global visibility.

A Growing Trend for Emirati Visitors

One of the most noteworthy developments in recent years is the increase in Emirati tourists visiting Moscow. In just the first nine months of last year, over 40,000 UAE visitors traveled to the Russian capital, a massive leap from the 5,000 who visited in 2022. This impressive surge highlights the effectiveness of Moscow’s tailored strategies in attracting Emirati tourists and underscores the city’s growing popularity as a destination for Gulf travelers.

This rise in tourism is not just about the numbers; it also reflects the deepening interest of UAE visitors in experiencing Moscow’s cultural heritage, historical sites, and dynamic arts scene.

A Robust Tourism Strategy Driving Growth

At the heart of Moscow’s tourism push is a comprehensive strategy aimed at expanding its appeal within the Middle East market. This plan is driven by clear objectives laid out by Moscow’s leadership, including:

• Collaborating with UAE Travel Agencies: Moscow’s government has been actively working with tour operators and travel agencies in the UAE to offer customized travel packages that meet the preferences of Emirati tourists.
• კულტურული გაცვლის პროგრამები: Promoting Moscow’s rich cultural heritage through various exchange initiatives, allowing Emirati tourists to engage more deeply with the city’s history, art, and traditions.
• მიზნობრივი მარკეტინგული კამპანიები: Using specific marketing strategies that resonate with UAE visitors, Moscow is leveraging its iconic landmarks and unique cultural offerings to capture the attention of travelers in the Gulf region.
• Expanding Economic and Cultural Ties: Beyond tourism, Moscow is also looking to enhance its economic relations with UAE businesses, fostering long-term partnerships in areas such as trade, investment, and innovation.

Why UAE Visitors Are Choosing Moscow

Emirati tourists are drawn to Moscow for several key reasons, which have contributed to the growing number of UAE visitors in recent years:

1. Iconic Landmarks and Cultural Heritage: Moscow is home to world-famous landmarks such as the Kremlin, Red Square, and the Bolshoi Theatre. Its museums and historical sites provide an enriching cultural experience.
2. მარტივი კავშირი: With direct flights available from major cities in the UAE, including Dubai and Abu Dhabi, the convenience of traveling between the two countries has made Moscow an attractive option for Emirati travelers.
3. მორგებული მოგზაურობის გამოცდილება: Moscow’s tourism sector is providing travel packages that are specifically designed to appeal to Emirati tastes, from luxury shopping experiences to cultural events and fine dining.
4. Weather and Attractions: The Russian capital offers a variety of experiences, from winter festivities and snow-covered landscapes to vibrant summer cultural events, which appeal to tourists from the UAE.

Strengthening Cooperation with the Middle East Market

The UAE has emerged as a crucial market for Moscow tourism, with ongoing initiatives to solidify its reputation in the Gulf region. Moscow’s leadership recognizes the importance of establishing long-term ties with the UAE and is focused on enhancing repeat visits by offering more specialized travel experiences.

Key Collaborations and Initiatives:

• გაზრდილი პირდაპირი ფრენები: More frequent flights between Moscow and the UAE are being scheduled to meet the growing demand for travel between the two cities.
• კულტურული ღონისძიებები და გამოფენები: Moscow has been hosting various events aimed at attracting tourists from the Middle East, such as art exhibitions, musical performances, and food festivals that highlight Russian culture.
• B2B პარტნიორობა: Moscow is working closely with UAE travel businesses to ensure seamless travel experiences for Emirati tourists, making Moscow a hassle-free destination for repeat visits.

დასკვნა

As Moscow strengthens tourism ties with UAE, the city is on track to meet its ambitious target of 50 million visitors by 2030. With its robust tourism strategy, focus on the Middle East market, and continued efforts to offer tailored experiences to Emirati tourists, Moscow is rapidly becoming a favored destination for travelers from the Gulf region. This growing collaboration between Moscow and the UAE is set to continue flourishing, benefiting both regions and reshaping the global tourism landscape for years to come.