ხანგრძლივი დასვენების სასტუმროების ბაზარი 2035 წლისთვის ზრდას გეგმავს: ტენდენციები, რომლებიც გრძელვადიანი მოგზაურობის საცხოვრებლის მომავალს განსაზღვრავს

სამშაბათი, ივნისი 10, 2025

გლობალური extended stay hotel market is on the cusp of a major transformation, with projections suggesting that the sector’s value will surge from 62.8 წელს 2025 მილიარდი აშშ დოლარი, 143.2 წლისთვის 2035 მილიარდი აშშ დოლარი. This robust growth is being fueled by shifting travel trends, such as the rise of დისტანციური მუშაობა, საქმიანი მოგზაურობადა diversification of tourism. As a result, extended stay accommodations are fast becoming the go-to option for travelers seeking more flexibility, affordability, and comfort during longer stays.

In the past, extended stay hotels primarily catered to business professionals and families on temporary relocations. However, with the changing dynamics of the modern workforce and the increasing demand for cost-effective long-term lodging, these hotels are attracting a wider range of guests. Today, digital nomads, healthcare workers, and even vacationers in need of more space and privacy are turning to extended stay properties, which offer the home-like amenities of სამზარეულოები, სამრეცხაოებიდა სამუშაო სივრცეები.

This trend signals a significant shift in the hospitality industry, with extended stay hotels adapting to meet the evolving needs of both corporate and leisure travelers. In this article, we explore the key drivers behind this booming market, the challenges operators face, and the future outlook for extended stay properties.

Key Growth Drivers for Extended Stay Hotels

The extended stay hotel market is benefiting from several key trends that align with today’s travel and lifestyle preferences. Let’s take a closer look at the factors contributing to the rapid growth of this market.

1. The Boom in Remote Work and Digital Nomadism

Remote work has evolved from a temporary solution to a permanent shift in how people approach their careers. With location independence becoming the norm for many professionals, extended stay hotels are offering the perfect solution for individuals seeking flexible accommodation. These properties cater to the needs of ციფრული მომთაბარე უზრუნველყოფით მაღალსიჩქარიანი Wi-Fi, private workspaces, and ample room to work, relax, and live.

Key Benefits for Digital Nomads:

• Affordable long-term lodging
• Fully equipped workspaces in each room
• Access to hotel amenities like gyms and business centers
• Increased flexibility for month-to-month stays

2. The Growth of Business Travel and Employee Relocation

Business travel has experienced a shift towards აღარ რჩება, as companies continue to invest in დისტანციური გუნდები მდე project-based assignments. Extended stay hotels are increasingly being chosen by companies for the გადაადგილების of employees or for long-term stays during corporate projects. These accommodations offer the necessary amenities to support both work and personal life, making them the preferred choice for კორპორატიული მოგზაურები.

Business Travel Benefits:

• Fully furnished rooms with kitchenettes and laundry facilities
• Flexible rates and extended booking options
• Comfortable settings that blend home-like amenities with business services

3. Affordable Long-Term Lodging

As საცხოვრებლის ხარჯები soar in many cities worldwide, travelers are seeking ეკონომიური ალტერნატივები for extended stays. Extended stay hotels provide a unique combination of convenience and value, offering more space, kitchen facilities, and bundled services at competitive prices. These hotels are also ideal for travelers who are staying in a city for more than a few nights, such as those visiting for medical care or on extended business trips.

Why Choose Extended Stay for Long-Term Lodging?

• Affordable rates compared to traditional hotels and short-term rentals
• More spacious rooms and home-like amenities
• Kitchenettes for self-catering, reducing food costs

4. Medical Tourism and the Need for Extended Lodging

აწევა სამედიცინო ტურიზმი has further driven demand for extended stay accommodations. Patients, caregivers, and medical staff often require comfortable and affordable lodging near healthcare facilities for prolonged periods. Extended stay hotels cater to this niche by offering facilities such as private kitchens and proximity to hospitals, making them ideal for those in need of extended medical treatment.

5. Project-Based Workforce Mobility

Industries like construction, energy, and technology require employees to relocate to specific work sites temporarily. Extended stay hotels offer a cost-effective and flexible solution for companies with a project-based workforce. These workers typically stay for weeks or months and need accommodations that provide more than just a bed for the night—extended stay hotels meet this need with their spacious rooms, workspaces, and flexible services.

Challenges in the Extended Stay Hotel Market

While the extended stay hotel sector is experiencing strong growth, operators face several challenges in maintaining profitability and offering competitive services.

1. მაღალი საოპერაციო ხარჯები

უზრუნველყოფა home-like amenities that guests expect—kitchenettes, laundry services, spacious rooms—comes with significant operational costs. Balancing these expenses with competitive pricing is one of the key hurdles for extended stay hotel operators. Additionally, maintaining a high level of service while managing operational costs requires efficient მიწოდებასა მდე staffing management.

2. Regulatory and Zoning Issues

ბევრ რეგიონში, ზონირების კანონები მდე მოკლევადიანი გაქირავების წესები present challenges for extended stay hotels. These properties may be subject to specific regulations that affect their ability to operate in certain areas, especially in urban centers where short-term rentals are becoming increasingly regulated. Navigating this complex landscape requires careful planning and legal compliance.

3. ბრენდის დიფერენციაცია

With more hotel chains entering the extended stay market, creating a უნიკალური ბრენდის იდენტურობა is essential for success. As the market becomes more crowded, offering a distinctive value proposition—whether through personalized services, technology, or location—can help extended stay properties stand out from the competition.

The Future of the Extended Stay Hotel Market

Looking ahead, the extended stay hotel market is expected to continue its upward trajectory, driven by the following factors:

• ტექნოლოგიური ინტეგრაცია: As guests demand more digital conveniences, such as მობილური რეგისტრაცია, smart room featuresდა AI-ზე მომუშავე სერვისები, extended stay hotels are integrating მოწინავე ტექნოლოგია სტუმრების გამოცდილების გასაუმჯობესებლად.
• მდგრადობის ფოკუსი: Eco-friendly practices and sustainable design are increasingly important to travelers. Operators will likely invest in green building certifications, energy-efficient systems, and sustainable products to meet this demand.
• Diversification of Offerings: To appeal to a broader range of travelers, many extended stay hotels are diversifying their offerings. This includes creating more ფუფუნება extended stay options, as well as ოჯახური საცხოვრებლები.

დასკვნა

ის extended stay hotel market is poised for substantial growth, driven by shifting travel trends and evolving guest expectations. As business travelers, digital nomads, and long-term tourists seek out more flexible, affordable, and comfortable accommodations, extended stay properties are becoming a mainstay in the global hospitality industry. While challenges such as operational costs and regulatory hurdles persist, the future of this market looks bright, with ample opportunities for growth and innovation.